Using AR to promote movies isnt entirely new. Weve already seen official movie tie-in augmented reality apps for Spider-Man: Homecoming and the Jon Hamm vehicle, Marjorie. Now, though, Sony Pictures is taking things a bit farther with Ghostbusters World, a mobile AR game based on the popular film, television and comic book franchise. The title is currently in development with 4:33 Creative Lab and should launch sometime this year on iOS and Android.
Sonys announcement comes ……Read more
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