Friday, April 19, 2024

College esports is set to explode, starting with the Fiesta Bowl

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As executive director of the Fiesta Bowl, one of the largest college football tournaments of the season, Mike Nealy was more familiar with shoulder pads than mousepads. Six months ago, he didnt know people were making money playing video games professionally, hed never heard of Twitch, and the last time he picked up a controller, it was attached to an Atari 2600.

That all changed after a conversation with John Pierce, an esports consultant and former marketing head for the Phoenix …..
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