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Virtual reality and augmented reality are all over the North American International Auto Show floor. Chevrolet, Ford, Honda, Mercedes-Benz and Volkswagen are all using the tech to show off their latest cars and concepts. During the industry preview days (the show is open to the public through Sunday, January 28th) lines to try the experiences stretched around each booth.
The value to prospective customers is directly tied to the quality of each experience, though, and that quality sh…Read more
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