On Tuesday, January 16, Facebook Messenger Vice President David Marcus published his prediction for Messenger in 2018. While many of his predictions seem pretty straightforward, they may offer a few hints at changes we can expect this year.
A more social Messenger
Facebook is going all in on creating more meaningful interactions on Messenger in 2018. Marcus’ post suggests improvements in Messenger to foster both these interactions both online and in real life.
Since Marcus’ post is a teaser, there’s not a lot for us to go on. However, we wouldn’t be surprised to see a large-scale rollout of M Suggestions this year. The artificial intelligence-based bot, similar to Google Assistant, provides recommendations on restaurants and events based on your chats.
We also expect features that make sharing information easy to come to Messenger this year. In his post, Marcus writes, “We coordinate real-life get-togethers, we hash out our opinions on the latest news of the day, we dissect our favorite TV shows, and we replay and relive key sports moments.”
With that in mind, it wouldn’t be a huge stretch to expect features like in-app video and news searches this year since the company released similar features in its Facebook Spaces app for Oculus Rift in 2017.
Improved real-time communication
Facebook Messenger has become an essential way for families to communicate. It’s also an important tool for relief workers. After Hurricane Maria ravaged Puerto Rico in 2017, Facebook sent its connectivity team to the island to provide emergency relief. In 2018, it looks like Messenger will focus on ways to improve connectivity in challenging environments.
Marcus writes, “This year, you will see us continue investing in real-time communications to make sure that no matter where you are, you can easily stay connected to your loved ones.” While he doesn’t explain the improvements, we would anticipate improvements with video and calling features in places with limited or poor data signals.
A streamlined Messenger app
It’s no secret that Messenger has become a little unwieldy over the past few years. With all the new features introduced in Messenger over the last few years, the design seems to be an afterthought. Marcus tackles this head-on and tells readers to, “Expect to see us invest in massively simplifying and streamlining Messenger this year.”
While the particulars remain to be seen, we would love to see a more refined user interface that would allow you to easily organize chats. An app drawer, similar to that in iMessage, would be another welcome addition.
2018 will be more visual
With more than 17 billion video chats in 2017, it’s no surprise that Facebook will focus on improving visual features in Messenger. In his post, Marcus says “people will expect a super fast and intuitive camera, video, images, GIFs, and stickers with almost every conversation.”
Again, Marcus doesn’t provide specifics, but we definitely expect to see a larger selection of filters and stickers this year. It also wouldn’t be a big surprise to see a Bitmoji rival and sticker creator make its way to Messenger to this year as well. Improved facial recognition and photo tagging abilities would also be a logical addition too since these will be featured on Facebook Portal.
Lots of bots
Messenger bet big on bots in 2017. Last year the company worked with small businesses and global brands to create more than 200,000 bots for Messenger.
Marcus writes, “Look for investment in rich messaging experiences not only from global brands, but small businesses who need to be creative and nimble to stay competitive.” Since many of these bots provide very rudimentary features, we would expect to see improvements in overall user experience this year. We also expect larger brands to follow the lead of brands like Apple Music and Lego in creating marketing solutions made for the Messenger platform.
Customer service comes to Messenger
Expect to see more businesses transitioning at least some of their customer service resources to Messenger. A recent study, commissioned by Facebook found that “56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years.”
This year, we expect to see more brands rely on Messenger as a platform to market and sell products to highly targeted audiences. With Facebook’s new Messages Objective, brands now create ads that allow prospective customers to immediately be connected to a live customer service representative or bot. Sephora, the multinational cosmetics chain, saw an 11 percent increase in makeover bookings with used Facebook’s targeted ads along with Messages Objective.
As the owner of the two most popular messaging services in the world (Facebook owns WhatsApp), Facebook seems to be focused on improving user experience on Messenger this year. While we don’t know exactly what changes Messenger will make, we do expect to see improvements on its A.I. features as well as a more streamlined user interface.
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