Subaru sells emotion. Their entire marketing strategy is about love, which is actually a pretty accurate take on how we buy cars. Theres very little logic in a lot of our buying decisions. Consider how much time some of us spend in our vehicles — theres nothing wrong with picking an automobile that gives you some sense of happiness. Thats led to a rise in SUV sales, because big cars make Americans happy. Seeing the market for SUV grow while not having one its own to sell, Subaru…Read more