Thursday, April 25, 2024

Nobody knows if Snapchat shows are actually successful

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Snapchat hasnt been coy about its obsession with making original video content. Snap Inc., its parent company, sees TV-like programming as the holy grail and key to its long-term success. The quick, raw, disappearing videos that made Snapchat popular with teens are no longer enough to keep users locked in. Especially as Instagram has started stealing its most popular features, like Stories. Snapchat wont admit it, but Facebook may have inadvertently driven its push into original pro…..
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