What do you do when hype around your quirky hardware play dies, leaving you with hundreds of thousands of unsold units? You open an experience and retail store in a trendy part of east London and hope to catch a few late adopters cruising by, of course. Thats exactly what Snap is doing this weekend, opening of a store dedicated to peddling Spectacles in the hipster haven that is Shoreditchs Boxpark. Its no transient pop-up, though, but a permanent store and Snaps first in Europe.
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Snap heads to trendy east London to peddle those unsold Spectacles
