Apple TV's 4K movie pricing is exactly what the 4K world needs

The Apple TV 4Ks announcement was pretty much everything we expected — after all, it was only a matter of time before Apple moved on from 1080p video with a more powerful set-top box. But there were a few big surprises in tow: Apple says it will upgrade 1080p films that youve purchased with 4K/HDR versions at no extra cost. And, moving forward, it wont be charging a premium for 4K movies, either. Together, these announcements are a big deal.
With the new Apple TV, iTunes sh……
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