Tuesday, April 23, 2024

Essential’s startup advantage might come back to haunt it

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Most companies would get a stage, and wed have lights and music and everything else, joked Andy Rubin as he addressed a group of reporters. But that really isnt our style. He was casually dressed in jeans and a blue T-shirt with a coffee mug in one hand as he stood in a lobby-like room. The setup was located just a few feet from an adult-size slide and overlooked a farm of cubicles on one side and a cafeteria on the other. It wasnt the typical setting for a major product launch…Read more

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