Wednesday, April 24, 2024

Fender Play doesn’t judge — it just teaches you guitar

Share

If you ask Ethan Kaplan, chief product officer of digital at Fender, about the death of the electric guitar, he gets a bit incredulous. And its easy to understand why. As hes quick to point out, for some reason, theres still a guitar on every stage. But while hes adamant his company and the industry is perfectly healthy, its clear some of the cultural cachet of the guitar has dried up. Fender is hoping to turn the tides.

[youtube https://www.youtube.com/watch?v=h6ada1…Read more

Read more

More News