Sorry, folks, donning a virtual reality headset wont offer a refuge from internet advertising. Googles Area 120 incubator is experimenting with online ad formats designed with VR in mind. Its a lot trickier than slapping a banner on a website, as you might have already guessed. The team says its trying to create ads that feel at home in VR and are relatively flexible, but are also non-intrusive and genuinely useful if youre interested. Area 120s first concept appears to hi…Read more
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