Thursday, April 25, 2024

Vodafone’s failed TV ambitions are costing it dearly

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Vodafone once had aspirations to become the next quad-play provider, able to offer its customers more than just a mobile phone contract. For nearly two years, the company was preparing to enter the pay-TV market, and in the interim it rejoined the broadband arena with its Connect service. With growth in this competitive space sluggish, however, it decided to abandon its pay-TV plans. But the problem with shutting down a project that couldve launched within weeks, according to CEO V…
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