Thursday, March 28, 2024

Channel 4’s online TV ads will call you out by name

Share

Adverts are about to get a lot more personalised — or creepier, depending on your point of view — the next time you hop on the All 4 streaming service to catch up on The Island with Bear Grylls. This month, Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo. Channel 4 gets this information from your All 4 account details, of course, and its not a case of simply stamping that on an outro slide. …
Read more

Read more

More News