Thursday, March 28, 2024

MGM courts millennials with new shows on Snapchat

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Snap and MGM Television have inked a deal to produce original short-form shows for the social network, MGM Studios announced today. This is Snaps first major content deal with an entertainment studio, although its also partnered with a variety of TV networks looking to reach Snapchats millennial-aged user base.
Snapchat Shows are typically standalone programs based on original or existing works that run four to five minutes. Right now, MGM Television isnt saying what kinds …
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