Thursday, April 25, 2024

Amazon lowers its free shipping threshold to counter Walmart

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When Walmart ditched its Amazon Prime-style subscriptions and offered free two-day shipping for all orders over $35, it was a shot across the bow — we might not compete directly, but we can still undercut you. Well, Amazon is responding in kind. Just a year after it hiked its free shipping minimum to $49, the online shopping giant has lowered that threshold back to $35. That wont deliver your goods any sooner (you still need Prime for that), but it could tip the balance if youre…
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