Nobody likes to wait, especially if it comes to business growth and revenues. We like to speed up the game without turmoil and extra efforts because it is common knowledge that time is money. While taking every opportunity to speed up in growing business efficiently, we face a lot of mistakes. It does not mean that you can not avoid all the difficulties but you can implement several principles into your business processes that increase your productivity and help you to avoid a large number of mistakes. “When I started my business, I tried to make things happen too quickly. I learned that patience was so important when it comes to developing a team or developing a customer-first strategy,” stated Ben Tejes, co-founder and CEO of Ascend Finance.
Now take your time and have a look at five approaches, which will help newbies and veterans to reduce mistakes on their way to successful business growth.
Be more customer oriented
Brilliant customer service creates remarkable reputation. You need to listen and to hear your clients to provide the services they expect. Not taking into consideration all their their question, requests and feedback is the wrong way on the road to successful business. “Customers are a tough crowd. It’s a hard work to cater for their needs, let alone to make an impression. In this competitive corporate world, you need to be very proactive to wow your customers. Otherwise, they’ll be quick to switch to other service”, says Maya Momotok, founder and project lead of Wow24-7.io, a fast-growing customer support service company.
Develop omnichannel customer engagement strategy
While trying to be better, you need to be different from the competitors. Nowadays customers can easily choose between products and services and they will definitely going to choose the best one. Remember that the more you give, the more you will gain. That is why it is time to avoid monochrome existence of your business by offering omnichannel customer support. Experts from The AppSolutions consider that the easiest way to start develop your omnichannel strategy is by reviewing whether the company is covering all of the support channels that customers actually want. Carefully considering the customers and their preferred method of finding information in their daily lives will help to make the contact avenues more efficient.
Build up a strong team
As business owner or a manager you can control everything alone. Like-minded team will significantly increase the chances to prospect. It is very important, especially for the customer service team, which can significantly influence upsales and profit growth of your business. But reality shows that hiring process is not one of the easiest processes in your business development. Neil Blumenthal, a co-founder and co-CEO of Warby Parker, a company that teach of how to hire best customer representatives, identified a set of skills that are almost always present in someone who has a high HQ—a hospitality quotient that make the best customer service team. Such people are optimistic, curious, kind and possess a high degree of empathy. The best motivation for such a team is a desire to make someone else feel better. Of course, to build up a team, taking to account of motivation, who are proactive, curious, and passionate about what your company do.
Reinforce your brand
If you want to bear fruits, you need to make your company stand out in the crowd and be noticeable. The key to make it is correct branding. Strong brands creates consistent and desired experience that builds trust in your customers and gives you loyalty and promotion. A brand name himself, Richard Branson has built a multi-billion dollar conglomerate just by remaining consistent in delivering a customer-centric and brand-oriented experience.
Find ways to stay ahead of competition
All companies want to become strong and capable, and competition makes them abandon their excuses to push through adversity. Franklin D. Roosevelt believed competition is useful because it promotes cooperation. Give your business a chance to be a competitive one by finding your unique selling proposition. That should be something about your advantage that will make your customers stay with your business. If customers stopped using your products or services ask yourself what made them prefer other product or service. What would your customers miss if they stop using your service? Develop such a competitive advantage that will make a singular reason why for your customers to choose your company over competitors.
There is always room for improvements in your work. These five principles can give you a very brief glimpse on how to be more successful in building your business processes. Learn more tips on how to make your growing business profitable without spending extra resources.
Olesya Novik, business analyst and member of R&D Team at Digital Future. Proficient specialist, focused on the latest digital and tech trends in customer support services.