Friday, April 19, 2024

Facebook enables advertisers to exclude users by ‘ethnic affinity’

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Facebooks features let advertisers limit which users see their material, ideally those who will be more interested in their products. But currently included in the demographics section of their ad-targeting tool is the ability to select which users see material based on their ethnic affinity, which the social titan began offering two years ago to aid its multicultural advertising. Facebook automatically lumps users into these categories based on their activity and interests — ca…
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