Friday, March 29, 2024

Kanye West’s new album is streaming exclusively on Tidal

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Music icon (and owner of perhaps the weirdest account on Twitter) Kanye West has finally delivered his highly-anticipated new album, The Life of Pablo. West has been teasing the album on Twitter for weeks now, changing the title and adding tracks at will. But now the full album (18 tracks, with four of those considered “bonus tracks, if you’re keeping count) is streaming exclusively on Tidal for the next week. If you don’t want to sign up for Tidal, you can also purchase a digital version for the eye-raising price of $20.

It’s undoubtably the biggest exclusive for the service thus far, though it’s not entirely surprising given that he was one of the service’s biggest supporters when it relaunched last year under Jay-Z’s stewardship. Tidal’s exclusivity period is planned to last for a week, both in terms of streaming and outright purchasing — we imagine most major streaming services will get the album this Friday, and you should be able to buy it from iTunes or Amazon then as well for a more reasonable price.

It looks as though that “tweak the album until the last minute” strategy cause The Life of Pablo to be a little later than anticipated — West said the album would arrive on February 11th. It technically did, in the form of a huge listening part at Madison Square Garden, but the album wasn’t available to the masses on Friday as expected.

But following yesterday’s performance on Saturday Night Live, West was finally ready to take the wraps off his creation — now we can stop paying attention to his ludicrous tweets and start debating over whether the album was worth the wait. Not to mention which of its many album titles was the best (I was partial to Waves, myself). We’ll also have to see how much interest this drives in Tidal’s service. Its last big exclusive, Rihanna’s new album, briefly put the Tidal iOS app near the top of the free download charts.

Source: Tidal

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