Evernote is one of the most well-known brands in productivity circles with the success of their note-taking app that helps promote a digital lifestyle. Despite the success, they may be described as “beleaguered” having spread themselves thin with side business and efforts. The company has already been shutting down development of some software apps and now their resizing efforts continue in the physical world. Today they announced one of those potential distractions will be shutting down as Evernote transitions operations and order fulfillment for physical goods sold through the Evernote Market back to some of the partner companies.
Although Evernote pushes a paperless, digital environment for their users, they realized over the years that there is still a lot of demand for physical goods and devices that are used to capture information. To address that need, they launched the Evernote Market which was their online store for selling products produced by partners like Adonit, Moleskine and PFU. Over the years, Evernote sold over 800,000 special Moleskine notebooks designed to work with Evernote software along with 300,000 Jot Script styluses and almost 20,000 ScanSnap Evernote Edition scanners.
Sales of these physical products through the Evernote Market also gave the company an opportunity to upsell consumers on a premium Evernote subscription. That effort succeeded about half the time according to Evernote.
The company now realizes that they need to focus on their software and trying to improve the user experience there. To further that goal, they are relinquishing the sales and order fulfillment for the Market back to partner companies effective on February 3rd, effectively shutting down the Evernote Market. Evernote says they will still add partners and integrations who produce goods that help complement the Evernote platform.
Are you sad to see an end to the Evernote Market or are you excited to see the company refocus on its software platform?
source: Evernote
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