Friday, March 29, 2024

Twitter is trying to trademark “subtweet”

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When you indirectly tweet about someone or something, Twitter users call it a “subtweet.” The target is never named and others just bask in all of the shade being thrown. The term has been popular since Twitter’s inception and now the company wants to claim ownership of it. The company submitted a trademark application to claim the terms “subtweet” and “sub tweet” on November 19 and is awaiting any other parties to interject with a dispute.

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As is the case with all trademarks, Twitter will have to prove that the term is being used commercially. If Jack Dorsey and his team in San Francisco can’t do that, the public regains control of “subtweet.” And it’s unknown what Twitter would do with the term because the company hasn’t been involved in the gossipy aspect of its user base.

Source: Justia Trademarks
Via: Engadget, Alex Weprin (Twitter)

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