A few days ago HTC CEO Cher Wang revealed that the company had something really big in store for their HTC Vive virtual reality headset to be revealed at CES 2016. The technological development for the device is supposedly so big that it caused HTC to decide to delay release of the device until April 2016 so the company could jump right in with this new version. The latest rumor does not shed any light on what exactly HTC may have in the hopper, but apparently Audi thinks enough of the virtual reality device to have signed an agreement to use the HTC Vive in their flagship dealerships so that customers can go on virtual test drives and get other information in a fully immersive environment.
The fact that an auto manufacturer would elect to use the HTC Vive, which has not officially launched yet and is believed to have a price point significantly higher than the Samsung Gear VR, is a nice “win” for the company. We will have to watch though to see whether HTC can leverage this partnership into something bigger that impacts general market demand for the device.
In addition to touching the customer with the devices, Wang also noted that HTC and Audi will be working on ways to integrate virtual reality in other business activities besides sales. Wang seems to thing there is a big untapped market for the devices in a variety of industries.
source: Android Headlines
Come comment on this article: Despite delays, Audi agrees to partner with HTC to use HTC Vive for test drives
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