Apple has reintroduced its “Start Something New” campaign ahead of New Year’s Day in Australia, India, New Zealand, South Korea, Vietnam and other countries in the Asia-Pacific region. The campaign will likely be expanded to the U.S., Canada, Europe and other regions soon.
“Start Something New” features a gallery of nearly a dozen paintings, photos, drawings, short films and other pieces of creative work made by artists using Apple products and apps, ranging from the Apple Pencil, iMac and iPad Air 2 to Adobe After Effects, Darkroom and Procreate.
Apple has also shared individual profiles for each new work and artist on its website:
– Painting fluid landscapes by Lu Jun, China
– Painting with dots by Lieu Nguyen, Vietnam
– Chasing wild vistas by Emma Phillips, Australia
– Illustrating nature through its details by Tiffany Bozic, USA
– Drawing with light by Darren Pearson, USA
– Shooting from a new perspective by Bernhard Lang, Germany
– Visualizing the power of gravity by Greg Barth, UK
– Cultivating a different kind of rose by Kahori Maki, Japan
– Composing a sense of wonder by Jake Sargeant, USA
– Seeking color in the streets by Brian Lotti, USA
– Capturing the texture of movement by William Hundley, USA
Apple ran a nearly identical campaign in December 2014, starting in Japan and later expanding to the U.S. and other countries.
Discuss this article in our forums
