OnePlus is preparing the next big step to ramp up its global handset presence. Today, the Chinese smartphone company announced plans to begin manufacturing smartphones in India come the end of 2015.
The production facility is planned at the Foxconn Rising Stars factory in Sri City Integrated Business City in the state of Andhra Pradesh. The 30,000 square feet factory will have a cumulative peak production capacity of 500,000 units per month and will allow the company to pursue a more aggressive marketing and retail campaign in the country.
“Producing smartphones in India is one of the most important decisions that we have made so far at OnePlus, and we are thankful to the Government of Andhra Pradesh and Foxconn for helping us make this happen. India being one of our biggest markets worldwide, we are committed to a long term sustainable growth path. This move will strengthen our presence and help us step up momentum in India.” – OnePlus CEO, Pete Lau
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The goal of opening up production in India is to improve the supply of handsets to the country, allowing for more availability and faster, more frequent sales. The move should also result in some efficiency savings for OnePlus, as it won’t have to ship so many handsets around. The first batch of Indian produced phones should be available by the end of the year.
Following on from the global one hour open sale the other day, OnePlus is also holding another sale tomorrow which is exclusively open to Indian customers. From 8AM on October 13th, customers will be able to buy an OnePlus 2 through Amazon India without the need for an invite, so long as stock levels hold out.