Android Developers will know what I’m talking about when I say Universal App Campaigns. Announced at this past I/O, Universal App Campaigns is officially accessible in the Google Play Developer Console. Additionally, Google is bringing a new performance report feature giving developers an overview on how their apps have been doing.
Google’s new Universal App Campaign is aimed at easing the advertising process for developers. If you’re unaware, this feature generates ads from the Play Store based on images, videos and app descriptions. It’s then optimized for the best performance all without the developer’s need to do anything. Additionally, Google’s new performance report feature lets developers see how well their apps have been doing through the Google Play Developer Console, thus saving a lot of time one would spend having to go through Google Analytics. The details include how much money was spent in the app, the number of installations and the page views. All can be observed from a simple glance thus giving developers up-to-date feedback on their projects. This is a very welcome improvement, but only developers will see the true meaning of it.
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