Samsung’s Galaxy S6 doesn’t look it’s moving the needle in a positive direction for the company, as the latest market share numbers show Samsung’s global dominance continuing to slip to Apple and cheaper Chinese OEMs.
In Q2 of 2014, Samsung held 26.2% of the global market, more than doubling Apple’s market share. This year, Apple has steadily increased their market share to nearly 15% while smaller vendors like Huawei and Xiaomi have scooped up more of the low end, leaving Samsung with just 21.9% market share. That’s over a 5% drop from a year ago, which is pretty substantial.
On the high end, Samsung is still struggling to compete with Apple, especially as Apple expands their lineup to more and more countries. On the low end, it’s nearly impossible to compete with the volume of cheap smartphone manufacturers, and with many Chinese companies producing perfectly good phones and selling them with razor thin margins, it’s clear that Samsung is going to keep struggling if they want to try to hang on to both segments of the market.
source: 9to5 Google
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