OnePlus has announced they generated over $70,000 from the eBay auctions they were conducting to benefit the UNICEF Tap Project. The auctions were for a total of 100 invites for the new OnePlus 2 smartphone. That translates to just over $700 per invite for the average winning bid. The successful bidders now have one week to claim their newly won invites and then another month to complete their purchase.
The UNICEF Tap Project brings clean, safe water to underprivileged children around the globe.
The auctions are part of a bigger strategy that OnePlus launched called “Invites for a Cause.” In the past, some of the OnePlus marketing efforts have stirred up some controversy and connecting their invite system with charitable giving is a way to maintain a positive spin on their efforts.
source: OnePlus (Twitter)
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