A partnership between the NFL and Facebook was inked just as 2014 was coming to an end. The deal supplied Facebook’s News Feed with video content from the NFL that included highlights, fantasy football tips, and news from all thirty-two teams. Attached to videos was a “presented by Verizon” banner since Big Red agreed to pay for all advertisements with revenue to be split between the league and the social network. The catch with those ads, though, was that users had to watch through the end of a video for “post-roll” ads to appear.
Now, less than one year after the partnership was announced, all parties have reportedly parted ways.
Earlier this summer, Facebook reached deals with various media partners that takes a different approach is getting ads to users. Rather than being shown solely at the start or end of a video, Facebook wants ads to appear “interspersed between videos in a recommended group.” Sound familiar? It’s basically what YouTube does today. The NBA, Hearst Corporation, FOX Sports, Funny or Die, and Tastemade are among those that agreed to have ad revenue split in this way.
The NFL, according to The Wall Street Journal, moved away from Facebook after not receiving the control it wanted over ads.
Other services currently have the opportunity to step in and secure exclusive video content from the NFL, a move that would instantly provide a steady stream of revenue. The league’s deal with Twitter was recently renewed for an additional two years while also creating a YouTube channel. Finally, the NFL is providing access to its content in more places.
Source: The Wall Street Journal
Via: Awful Announcing
Come comment on this article: Facebook’s deal with the NFL ends as 2015 season kicks off
Visit TalkAndroid for Android news, Android guides, and much more!
