Thursday, March 28, 2024

Yahoo’s latest purchase is digital fashion community Polyvore

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Marissa Mayer opened up the Yahoo warchest once again, and this time it was to buy the “leading social shopping site,” Polyvore. Yahoo’s purchasing the whole kit and caboodle from the sounds of it too with Mayer writing on her Tumblr page that it’s acquiring not just the service, but the team that built it as well. She says the purchase will work to bolster Yahoo’s digital content growth and that current CEO Jess Lee (apparently a Polyvore community member prior to joining the company proper) will report directly to her. And if you’re a current Polyvore enthusiast yourself, it doesn’t sound like too much should change aside from where current employees report for work — we’ll let you know if those turn out to be offices for ants.

[Image credit: Pink Cow Photography/Flickr]

Filed under: Internet

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Source: Yahoo (Tumblr), Marissa Mayer (Tumblr)

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