Smartphone cameras are always improving and over the past few years, we’ve seen them achieve the levels that were previously only achievable using a professional camera. To showcase its Xperia Z3 smartphone, Sony took to the streets of London to bring to life the low light capabilities of its handset.
In partnership with a series of street artists, the murals are designed to bring to life the ability of the Xperia Z3 to capture crisp images in low light conditions. The first mural (which you can see above) was created by Dan Kitchener, who is known for impressionistic street scenes at night.
The mural went live this past weekend adorning the Hat and Feathers Pub at 2 Clerkenwell Road and will be joined by further murals across London’s streets over the next seven weeks, with the second set to created by artist Zina and live on the Great Eastern Bear Gallery in Shoreditch from July 20.
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The project sees artists create murals using the theme of “I Can See in the Dark” and the project forms part of Sony’s latest “I Can” advertising campaign for its smartphone. The Xperia Z3 has been available in the UK for several months now and amongst its specs list, it includes a 20.7MP G-Lens camera and the ability to shoot images at up to ISO 12800 sensitivity, which helps capture stunning low light pictures.
The murals are just one of a range of marketing campaigns and projects that Sony has dreamed up to help promote its smartphone, with others including sponsorship of the UEFA Champions League (which was previously sponsored by HTC but expired at the end of last season) and its Arctic Enema 2.0 obstacle at Tough Mudder London West 2015. The question is whether Sony’s marketing campaigns will be enough to right its product strategy and this remains to be seen.
The smartphone’s successor is also set to launch in the UK with the Xperia Z3+ bringing a range of tweaked features including a newer processor, extra RAM and slightly modified build. Building on the Xperia Z3, Sony is hoping its latest smartphone delivers the best experience possible but with concerns over its processor, it remains to be seen whether it truly delivers.
For more on the Xperia Z3, check out our full review while you can find out more about its successor in our Xperia Z3+ review. Have you spotted any of the murals in London? What did you think of them? Let us know your views in the comments below guys!