Motorola is the latest company looking to join the Make in India program. According to Marcus Frost, Senior Marketing Director of Europe, Middle East, Africa, and Asia Pacific at Motorola, the firm is currently evaluating options to set up a production unit in the country.
It would make perfect sense for Motorola to set up a production unit in India seeing as the majority of sales for its budget-friendly smartphones, predominantly the Moto E and Moto G, come from the region. This would enable the Lenovo-owned company to save money when it comes to importing the devices.
At present, nothing has been confirmed, but it’s certainly a feasible option if Motorola wants to cut costs and widen its profit margins.
Source: Financial Express
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