Dropbox is trying to motivate their users into increasing their account security by rewarding them with extra free cloud storage. Dropbox currently offers 2GB of free storage and charges $10 per month fro 1TB and $15 for unlimited. The company is trying to get their 400+ million users to use a two-factor authentication to protect and increase the security of their accounts.
The two-factor authentication provides an extra layer of security in addition to a regular password. This will mean that users will have to input their user name and password, and when using a new device will have to input a fingerprint, a voice command, or more commonly used a phone number to receive a code sent to them by text. According to Patrick Heim, Dropbox’s head of trust and security, who had a talk with ITPro, the two-factor authentication has been implemented in Dropbox since 2012 but not enough users use it.
“One of the things we’re working on right now is a project we haven’t broadly disclosed yet, but it’s really to incentivize consumers to go through a security health-check both in terms of the authentication settings, the sharing settings, et cetera, and when they complete that, they may get additional free storage space as an incentive.”
People nowadays rely and live their lives more and more with the use of technology. The issue of security in the digital environment has always been around and Dropbox hopes to increase the security of its user accounts with this incentive. 1 or 2 gigabytes would probably be enough to convince enough users in my opinion. Dropbox has not yet given information as to when the new incentive based project will start rolling out, and if it will for sure.
Source: VentureBeat
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