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At just £39, EE’s Rook handset is the UK’s cheapest 4G smartphone

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The UK carrier, EE, has released a bunch of own-branded devices in recent months, ranging from the Harrier smartphones and Tab to the 4GEE Action Cam. Not forgetting the Power Bar external chargers that are available for all EE customers. If this isn’t enough, EE has today announced the launch of the Rook, the UK’s lowest priced 4G smartphone.

The Rook is priced at £49 on Pay As You Go for new customers while current EE customers can buy the handset for just £39. Besides 4G connectivity, the Rook offers a surprisingly decent range of specifications.

Specifications:

  • Android 5.1 Lollipop
  • 4-Inch display with FWVGA resolution
  • MediaTek Quad-core processor @ 1GHz, 64-bit
  • 1GB RAM
  • 8GB Internal storage
  • MicroSD card support (up to 32GB)
  • 5MP Rear camera
  • .3MP Front camera
  • 1,500mAh Battery
  • 5 Hours talk time

For £39/49, that isn’t a bad phone at all. The Rook isn’t going to challenge the Galaxy S6 or G4 flagship devices, but then it wasn’t designed to. The Rook is a phone with 4G connectivity for those on a budget, possibly a child’s first handset or even a grandparent’s. EE has said that the Rook will be available on both its Pay As You Go plans as well as its corporate accounts. There’s also a 20% discount available on select EE accessories if you purchase a Rook handset. What do you think of the Rook smartphone?

 

Full Press Release:

EE announces the Rook 4G smartphone

7th July, 2015 – EE, the UK’s most advanced digital communications company, today launched the Rook, the UK’s most affordable new 4G smartphone at just £39 for existing EE customers* and £49 for new EE customers. The Rook is available immediately from EE stores, EE telesales and via the EE online store and will allow a new sector of UK pay as you go customers to enjoy the benefits of superfast 4G.

With 44 per cent of UK pay as you go customers currently spending up to £50 on a handset, the Rook will be the only new handset in this price range to offer a super fast 4G experience – opening double-speed 4G to over 2.5 million UK consumers**.

The Rook runs the latest Android 5.1 Lollipop operating system, and features a 5 megapixel camera, a 4″ high resolution FWVGA display screen and 8GB internal memory, all powered by a fast and energy-efficient 64 bit MediaTek® 1GHz Quad-Core processor enabling faster web browsing, smoother gameplay, quicker multitasking and further improved battery life. The Rook also comes with a 1,500mAh battery, which is good for over five hours of talk time and over 400 hours stand-by-time on a single charge.

Sharon Meadows, Director of Devices at EE, said: “At EE, we believe everyone should have access to 4G and the experiences it offers on the go. The Rook provides a great 4G smartphone at a compelling price – allowing even more people to enjoy the benefits of our superfast mobile network from high-speed web browsing and downloads to gaming and streaming.”

The Rook builds on a range of own branded devices from EE designed to give consumers access to the UK’s fastest network, offering features and specifications traditionally associated with a higher price point.

As well as being on pay as you go, the Rook is available to EE corporate customers – providing a powerful and easily affordable smartphone for customers in medium and large enterprises.

Customers who purchase a Rook handset can also benefit from up to a 20% discount on select EE accessories. Further details on these, as well as more information on the Rook from EE is available at: www.ee.co.uk

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