In late June, it was revealed that Apple had rounded up celebrity partners to host radio shows on its Beats 1 programming schedule, including Elton John, Pharrell and Dr. Dre. Today, the company announced that Dre’s show, The Pharmacy, will premiere Saturday, July 4 at 3 PM PST and will broadcast every week thereafter at the same time.
The hour-long show will be co-hosted by Dre and Eddie Francis and feature recording artists Wyann Vaughn and DJ Pooh with music from DJ Jus Incredible, according to Billboard. Apple debuted the premiere date with a trailer for the program on Twitter.
Additionally, Apple Music today exclusively debuted the new music video for Eminem’s latest single, “Phenomenal”, promoting the event with a tease on the service’s Instagram. The 7-minute video, which is referred to as a “music film” by Apple, features cameos from actors John Malkovich and Randall Park, Dr. Dre and both the iPhone 6 and Apple Watch. Previously, Eminem was the subject of the first Beats 1 guest interview with DJ Zane Lowe.
A video posted by Apple Music (@applemusic) on Jul 3, 2015 at 2:12pm PDT
The Cupertino company has been trying to secure a wealth of exclusive content for Apple Music in hopes of luring customers to its service rather than competing music streaming services. Most recently, Pharrell’s new single “Freedom” has been exclusive to the service as well as Dre’s album The Chronic. It’s likely Apple will continue to leverage its music industry contacts for future exclusives in the coming weeks and months.
