Developer Machine Zone launched a series of advertisements for Game of War: Fire Age featuring model Kate Upton last fall during football season. The high production value of the advertisements as well as the sex appeal of Kate Upton in the spots became very popular. Machine Zone even spent millions for a slot to air a commercial during Super Bowl XLIX. Why can the developer do this? Because Game of War: Fire Age generates $1 million per day, which allowed Machine Zone to spend $40 million on marketing in all of 2014.
Upton, the face of Game of War: Fire Age, will need to continue focusing on her modeling career as the developers behind the game have plans for a new face.
The next face of Machine Zone’s beloved game will come from the entertainment industry. The developer, according to TMZ, has signed Mariah Carey to a deal in the range of seven figures. Carey, who turned 46 in March, will participate in a shoot that will last around two days in order to produce a 30-second commercial for Game of War: Fire Age. The man in charge of the commercial will be Alan Taylor, the director of the upcoming Terminator Genisys film. We can only hope that Carey behaves for Taylor and all of the production staff. The entertainer has become known for being tardy, dramatic, and unruly in recent years.
Selecting Carey to replace Upton as the face of Game of War: Fire Age comes across as an odd move. The trajectory of both careers are going in opposite directions. Carey’s most recent album, her first since 2010, flopped critically and commercially. She’s been performing in Las Vegas since last month and will continue to do so until February of next year. Meanwhile, Upton has been taking on a few acting roles in addition to modeling. Who will consumers, especially that of Machine Zone’s game, want to see more of? The answer is clearly Upton. Let’s not count out Carey just yet, though, because she may deliver the performance of a lifetime in her Game of War: Fire Age commercial.
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Source: TMZ
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