In its latest quarterly earnings report, Lenovo become the world’s third largest smartphone vendor. Now, ZTE has its eyes on the title, aiming to become the world’s third largest smartphone manufacturer in three years time.
ZTE plans to achieve this goal by sponsoring more NBA teams in order to boost ZTE’s brand in the United States. The Shenzhen-based company already sponsors three NBA teams, and its tripled its US marketing budget last year. Considering that the company’s US smartphone shipments jumped nearly fifty percent in 2014, and they plan on another 20% rise this year, ZTE seems to be on the right track.
Interestingly, ZTE’s jump in shipments are rising, even though US lawmakers are voicing security concerns when it comes to Chinese telecommunications. Huawei was under investigation for a year and half under espionage allegations, where the White House wasn’t able to find any clear evidence. However, vulnerabilities in Chinese telecommunication equipment still remain a concern.
What’ll really be interesting to see is how popular their smartphones will be after they ditch Android in favor of an in-house operating system.
Either way, ZTE does create some quality smartphones. It’ll be interesting to see how popular their devices become in the US and where they’ll stand in three years.
source: Reuters
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