In Korea, the new Hollywood blockbuster Avengers: Age of Ultron from Marvel has some unexpected fans in executives from Samsung Electronics. The company is so excited about the film that they collaborated with Marvel on future tech for the Avenger’s team and have plans to release an Iron Man themed version of the Samsung Galaxy S6 edge.
According to Samsung chief executive, Shin Jong-kyun, Samsung hopes to follow in the steps of fictional Stark Industries by becoming a leader in cutting edge tech. As an example of this, Shin poses the question, “did you see the device with the transparent display?” in reference to Tony Stark’s smartphone in the movie. Shin did not elaborate on whether the prop could become an actual product, but he sure sounded like he wants to see the company pursue the idea.
In addition to the transparent smartphone, Samsung also supplied smart watches and wireless earpieces that the Avengers used in the movie.
Joining Shin for a screening of Avengers: Age of Ultron was Lee Young-hee, executive vice president of Samsung’s mobile division. Lee confirmed, “Samsung is prepping up to rollout the Iron Man edition of the S6 Edge, which will be in red” late this month or early next month. No word on whether other characters will get their own tie-ins, like a Hulk inspired Galaxy Note Edge.
On a more serious note, Shin noted that sales of the new Galaxy S6 and Galaxy S6 edge are “basking in a more positive market” in response to concerns about sales not meeting expectations. Shin also noted that the company has improved their capacity to produce the Galaxy S6 edge display to meet demand.
source: The Korea Herald
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