While Samsung decided to push the boat out with its Galaxy S6 and S6 edge smartphones in terms of design and construction materials, HTC were content to rely on the same formula that saw its One M8 and One M7 smartphones garner well-deserved awards and praise. Unsurprisingly to some (although not to Rob), it would seem that HTC’s apparent complacency when it came to the design of the One M9, is coming home to roost.
At least, this is according to reports emanating from HTC’s supply chain in Taiwan. These sources say that HTC will cut its component orders by as much as 30% due to lower-than-expected sales of the M9 smartphone. Despite HTC releasing numerous other handsets loosely based on the M9 such as the M9+, it remains to be seen whether the lost sales can be made up. The added competition from Chinese handset makers such as Lenovo, Huawei, Oppo and Xiaomi among others means that HTC is experiencing added pressure in its traditional markets.
Surprisingly, HTC has decided against releasing a Mini version of the M9. Let’s hope that the complacency seen with the launch of the M9 is a mere blip on the horizon, and that HTC sorts its sales strategy out once more or we might see the Taiwanese manufacturer experience the sort of financial woes we did just a couple of years ago.
Source: DigiTimes
Come comment on this article: Rumour: HTC to cut component orders for One M9 by 30%
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