A new report this morning indicates that Google plans to announce A/B testing within the Google Play Store for app developers. The announcement is scheduled to take place at the Google I/O conference at the end of the month. The idea is that developers could use the Play Store to do some market testing in an effort to increase the revenue generated by their apps.
With A/B testing, developers will be able to setup two different entries in the Play Store for their apps, an “A” and a “B” version. The app pages will be the same except for one item that developers could change. It could be something as simple as the icon used for the app or it could be something like two different prices being shown. Developers could then assess how the two versions perform to see whether a change they may be exploring will yield better results.
source: The Information
via: 9to5Google
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