In the market for new auto insurance? Live in California? Then you may want to check out the new option for Google Compare. The service allows California residents to compare auto insurance side by side. According to the announcement, Compare provides a seamless, intuitive experience for insurance carriers to connect with customers online, whether you’re a local or national provider.
For customers, you’ll be able to compare insurance on either your phone or computer in about five minutes. Carriers will be able to highlight what separates their company from the others and customers will be able to adjust deductibles, add or remove cars and see updated prices as such. Then customers will be able to purchase said insurance over the Internet or on the phone.
The service is set roll out to other states and Google Compare will add other features like ratings, reviews and local agent support. Google says that while Compare is based on a flexible cost-per-acquisition (CPA) model, payments do not influence ranking and eligibility.
source: Inside AdWords
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