Apple has allowed certain partners early access to test apps that will be available when the Apple Watch launches on March 9. A Bloomberg report reveals that Apple had everything, including internet access and personal items like notebooks, under lockdown. The company even went as far as to secure said apps on hard drives at Apple. According to the report:
Internet access is blocked inside the rooms, and no outside materials can be brought in to the labs with the test watches, a person who attended said. The companies, sometimes sharing a room, must bring in source code for their apps on a computer hard drive that can’t leave Apple’s headquarters. To prevent information from leaking out, Apple is storing the code and sending it to the companies closer to the watch’s introduction date, the person said.
Companies have already been working on their own offerings for the Apple Watch. Instagram will release an app that will notify watch wearers when someone uploads a photo, while Starwood Hotels & Resorts Worldwide will enable guests to unlock hotel doors. With this level of secrecy, it’s clear Apple is taking the upcoming launch seriously.
We’ll have to hold off until more information is released on these apps. For now, we at least have only a handful of days left to sit through before the March 9 event.
Source: Bloomberg