Thursday, March 28, 2024

From the Editor’s Desk: Two legs, four legs …

Share

Google’s latest Android commercial brings a very swift and different reaction — but why?

It’s funny how those of us with two legs respond to those with four in a very different way than we do each other. That’s not exactly a new thought, and I don’t think I’m having it just because we got a new addition to our home last week. (That’s Max and my wife, Shannon, above.)

Google’s put out three compelling commercials in the past few months. October saw the Andrew WK-themed “And You” spot. At the same time we also got the much more subdued “Be Together. Not the Same.” spot. A couple of moving spots, to be sure, and they very much hit me in the feels at the same time. Those commercials, however, also came with a pretty immediate response from those who couldn’t stand the sight of same-sex couples for 2 seconds in each 1-minute video and decided to email us about them, thinking we were Google. (We’re not alone in that phenomenon.) They petered out around 18, I believe.

The reaction to the latest “Android: Friends Furever” commercial was even more immediate. Animals of all sizes and breeds, hanging out. Playing. Wrestling. It’s a great commercial and a fun watch for anyone. The Alan-A-Dale-penned “Oo-de-lally” soundtrack is perfect. And, again, we immediately began receiving emails.

Read more

More News