Earlier this month, T-Mobile recapped 2014 and proved to everyone that consumers are very much aware of the carrier’s advantages. T-Mobile does trail behind the other carrier’s in a few areas such as size, but there is one area that no one else can beat. When it comes to attracting new customers and retaining existing ones, T-Mobile is the winner. Research firm Consumer Intelligence Partners (CIRP) discovered that the amount of consumers feeling won over by T-Mobile was much greater than by Verizon, AT&T, or Sprint. Among the big four carriers, T-Mobile’s percentage of new customers and retained customers was unrivaled.
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