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India’s HDFC Bank revamps its app as part of a new Go Digital campaign

On the sidelines of the launch of HDFC Bank’s Go Digital campaign in Varanasi, the spiritual capital of India, the bank’s Windows Phone got a fine update as well, with more capabilities coming soon. The launch saw HDFC Bank announcing a technology agnostic Bank Aap Ki Muththi Mein (Bank in your hand) offering which aims to turn a mobile phone into a bank branch.

The official HDFC Bank app has been very efficient, and has garnered positive reviews and small updates every now and then, but a major refresh in the first week of December went awry. The update brought a set of new features allowing customers to use the app without logging in for contacting the bank for various services and support channels, sharing feedback, and locating nearby ATMs and bank branches.

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