Thursday, March 28, 2024

Bank of America Promoting Apple Pay in New Shopping-Focused TV Commercial [iOS Blog]

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Bank of America this week released a new advertisement promoting Apple Pay, joining a growing number of financial institutions including Chase and Wells Fargo that are advertising Apple’s recently launched mobile payments service.

The thirty-second video follows a businesswoman as she shops for her family and herself, buying a shirt, a dog bone, and some lipstick all with her iPhone. She then is seen leaving the store via an elevator, winking as the camera fades away.

Similar to previous commercials, the Bank of America ad focuses on the convenience of using Apple Pay to make payments with a Bank of America credit card. The narrator ends the ad by promoting Apple Pay as “the new, easy, secure, smart way to pay with a simple touch.”

Interest in Apple Pay is increasing as additional banks and retailers start adopting the payment option. One of the newest retailers is the Amway Center in Orlando, Florida, which is the the home of the Orlando Magic basketball team, with Apple Pay support launching at concession stands and other retail locations within the arena tomorrow. Apple recently confirmed that its mobile payments service now supports cards representing about 90 percent of the credit card purchase volume in the United States.





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