Apple today launched a new Tumblr page highlighting the touchstones of pop culture across 2014. Mirroring the album art layout of iTunes itself, the company’s Tumblr site lists the best music, movies, television, and books of the past year by showcasing various images and GIFs related to the content.
As with any Tumblr blog, users can like a post, share the content on Facebook and Twitter, and reblog it to their own tumblr page. A “See All” button allows users to delve even further into each category, highlighting a more extensive list for each of the four main mediums beyond the central hub.
The Best of 2014 blog shows off a variety of different pop culture milestones from the past year. Guardians of the Galaxy, The LEGO Movie, Fargo, Gone Girl, and artists like Nicki Minaj and Charli XCX all get their own mention on the page.
Apple has seen a bit of a resurgence on social media recently, with the company previously launching a Tumblr blog for the iPhone 5c back in March, and Tim Cook himself joining Twitter in September of 2013. As noted by 9to5Mac, Apple also started an Instagram account for iTunes just two weeks ago.
Apple’s expanded social media presence comes four months after the company picked up Musa Tariq, Nike’s former senior director of social media. Before working at Nike, Tariq worked closely with Apple’s head of retail Angela Ahrendts at Burberry, helping with the brand’s global expansion, and he may also be behind Apple’s recent social media push.
