When it comes to the wild and woolly crowdfunding space, it’s not hard to look at Kickstarter as the Goliath to Indiegogo’s David — that’s why the latter keeps trying to change up how young companies get the cash to build their products. First came Flexible Funding (which let project creators keep whatever money they’ve raised even if they didn’t hit their goal), and now the company is launching a pilot program to keep those campaigns open indefinitely. That’s right: if your crowdfunding project hit its initial milestone, you won’t ever have to stop taking money from the people waving their wallets at you. In a way, this new funding model could turn Indiegogo into the store that Kickstarter never wanted to be. Sounds great for all those upstart artists and hardware hackers out there, no? It can be, but it could also mean questionable products (like the much-maligned Healbe GoBe and the Ritot projection watch) maintain a stream of funding they may not actually be worthy of. Only a handful of projects have been given the so-called Forever Funding treatment so far, including runaway successes like the Tens tinted sunglasses and this tiny tracking device, but this particular privilege should go live for everyone “in the coming months.”
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Via: TechCrunch
Source: Indiegogo