The in-app purchase business model is one that has taken a pretty strong hold on the mobile ecosystem. It really isn’t surprising that many developers, both large and small, are starting to use this model to deliver their apps and add additional functions, features and perks to your life. It is one that is certainly here to stay and one that is here to dominate our mobile app world. In a recent announcement on the Play Store’s developers console Google announced that price ranges for all in-app purchases will soon be making their appearance on the details page of apps.
As you can see in the announcement screenshot I took, the price range details will begin to take effect on the Play Store starting September 30th. Developers will need to update their apps details with the given information which includes in-app purchases and subscription based options. In simpler terms, if you have an app that offers IAP’s ranging from $0.99 to $99.00 that information will now reside on the apps details page before you download it.
I think it is a pretty good move on Google’s part. Keeping apps open and honest on the front end should help alleviate some frustrations before and after downloading. Anything that can be done to help people understand what they are about to get themselves into is always a step in the right direction. I wonder how it will play-out for the developers though. If you see an app that offers a in-app price range of say $1.99 to $9.99, will you be less likely to install the title and give it a shot, or will you be more apt to see why they feel the price tags are a good fit?
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