'4GEE Extra' plans and larger mobile broadband allowances coming too
British mobile operator EE has announced some sweeping changes to its range of 4G LTE services today, including new Pay As You Go 4G plans, a new two-tiered approach to LTE speeds and larger allowances for mobile broadband customers.
EE's new prepaid 4G plans for smartphones start from £5 per 30-day period for 100MB of data, increasing through to £30 for 10GB. Anyone with a data bundle greater than 2GB will get EE's fastest "double speed" data rates. Other PAYG customers will get standard speeds of up to 30Mbps. PAYG calls and texts are being charged separately, starting at £3 for 100 minutes and £2 for 400 texts.
The PAYG plans will debut alongside new, cheaper LTE-capable phones, including the £129.99 Alcatel One Touch Idol S, though EE says all its 4G devices will be available to prepaid customers too. To sweeten the deal, anyone signing up from the Oct. 30 launch date through until Jan. 31, 2014 will receive a one-off 10GB data allowance. A Christmas promotion will also give PAYG customers 2014 minutes to use in the new year.