10 years ago today iTunes shipped for Windows. Slightly more than 10 years ago, an argument rippled through the ranks of Apple over whether or not to do just that – to make their new music platform accessible to their rival’s all-but-eclipsing computing platform, or to keep Apple’s iPod unique to Apple’s Mac. Chris Fralic excerpting from Max Chafkin’s Design Crazy:
We argued with Steve a bunch [about putting iTunes on Windows], and he said no. Finally, Phil Schiller and I said ‘we’re going to do it.’ And Steve said, ‘F–k you guys, do whatever you want. You’re responsible.’ And he stormed out of the room.” – John Rubenstein
I always figured iTunes for Windows was revenge for Office Mac, but history has shown the incredible benefits that came from that decision: Dominance of the digital music industry and a gateway to the most profitable business Apple has ever known, the iPhone and iPad.
Not a bad thing to be responsible for, is it?