Microsoft’s New Zealand general manager Paul Muckleston has boasted at this week’s Tech Ed 2013 conference in Auckland that the company has leaped in smartphone marketshare in the region, from just 2 percent two years ago to 15 percent reported in July of this year. We’ve previously looked at how Microsoft has been gaining grounds in Europe and Latin America.
Muckleston notes that consumers in the region can expect to see more localised apps on the store.